Micro targeting efforts allow candidates to deliver highly-specialized messages to voters over the Internet, at their doorstep, in their mailbox and on the phone. Recognizing its critical importance, Central Strategies has partnered with the targeting director for the Democratic National Committee who oversaw targeting and trend analysis for President Barack Obama’s campaign.

Central Strategies will assist campaigns in finding the best list of voters to disseminate specialized messages through several strategies including:

• Social Media Integration: Synchronizing efforts of social media teams with those of data experts is critical to maximizing online opportunity. Central Strategies works with clients to integrate the efforts and to create a feedback loop of message dissemination, data collection and target refinement.
  
  
  

• Polling Coordination: Targeting strategies must be coordinated with findings of polling consultants in order to be most effective. Our team can help accomplish this and ensure the right populations are being targeted.
  
  
• Data Integration: The best campaigns are willing to evolve as staff gathers new information from the field. Central Strategies helps clients integrate data collected from direct voter contact efforts to improve targeting.
  
  
• Statistical Models: Detailed statistics on a wide range of voters are useless unless they are in a format staff can use and understand. Our strategists can help staff analyze data using sophisticated statistical models to predict voter behavior.