Data management is an often overlooked aspect of campaign operations, but behind every winning candidate is an organized system of managing the tremendous amounts of data collected in today’s campaigns.
Central Strategies has partnered with the Voter Activation Network (VAN), the national data manager for President Barack Obama’s campaign that currently oversees data management research for a Washington D.C.-based think tank.
This partnership, in addition to our strategists’ decades of data management expertise, enables us to assist campaigns in a variety of areas including:
- List Consolidation: Regardless of how much data a campaign collects, it’s useless if it’s not in a format staff can use and understand. Our team helps you acquire and consolidate all types of lists into an easily-digestible master database that can be used to plan ongoing efforts.
- Custom Reporting: Every campaign needs a different type of report in order to organize effectively. Central Strategies helps build custom reports that provides staff with the ability to use hard data when making strategic and resource allocation decisions.
- Digital Integration: Integrating scores of data from various online platforms can be challenging. Our strategists work with the new media team to integrate online and offline data, ultimately converting online activism into offline action.
- Voter Model Development: Salient demographic or behavioral segments are highly sought after by nearly every campaign. Central Strategies helps you identify these segments to be used when developing accurate voter models.
